Barry Murphy Barry Murphy

Prompting Is the New Power Skill

Prompting isn’t just a gateway - it’s a power skill.
It’s how you unlock the full value of these tools, especially when you’re close to the customer problem.

Confessions from an Apprentice Prompter

From Decks to Dev Tools

I’ve spent 15 years in tech - mostly talking, selling, scaling, and occasionally wrestling PowerPoint into submission. I’ve led go-to-market teams, built strategy decks the size of doorstops, and survived more QBRs than I care to admit.

But last week, I built an AI-powered app.

In under a day.

Then I built two websites - this is one of them. Actual, working ones. Not demos. Not vaporware. Real tools. Built by someone whose idea of “tech stack” once began and ended with Ctrl+C and a good slide template.

Curiosity Killed the Comfort Zone
It started with ChatGPT. The free one. Helpful, yes. But like supermarket sushi - fine, but a bit bland.

So I upgraded. And fell down the rabbit hole.
Custom GPTs. Claude. DeepSeek. Gemini. Copilot. Manus. Some amazing. Some weird. All eye-opening.

Then came Replit. No code. Just words. I typed what I wanted. It made it happen. Logic, workflows, automation-like magic, minus the rabbits.

That’s when it hit me: prompting isn’t tinkering. It’s building.

One Prompt to Rule Them All
Next came a website on Squarespace. Then another on Vercel’s v0. No coding. Still haven’t touched a line. Yet now I’ve got three working, AI-connected builds. Created with nothing but prompts and caffeine.

This isn’t hobbyist nonsense. This is commercial prototyping-without the dev backlog.

Commercial Impact, Not Just Curiosity

In parallel, I’ve led the rollout of HubSpot’s Marketing and Sales Hubs - where the AI features are already shaping how GTM teams operate:

Smart, persona-driven content. AI-assisted sequences. Predictive scoring. Conversion-focused chat.
Not just clever. Commercial.

This isn’t “one day we’ll…”
It’s “this thing is already making money.”

No Degree Required

Here’s the secret: you don’t need to code. You don’t need to understand the inner workings of large language models or own a hoodie with a startup logo.

You just need three things:
A problem worth solving.
A bit of curiosity.
And the guts to try.

Prompting isn’t tech support. It’s a power skill. Especially when you’re close to the customer pain.

Yes, the AI Helped
The images in this post? AI made them. The copy? Mine - but ChatGPT was my sidekick.

This is still me talking. But faster, sharper. Like writing with a jetpack.

Because the point of AI isn’t to replace us. It’s to boost us.

This Is Just the Sandbox
There are hundreds of tools. I’ve tried maybe ten. And there are plenty more rabbit-holes waiting…..

LLMs, agents, co-pilots, tokens, hallucinations, custom-GPTs, agentic workflows, embeddings, etc., etc., etc., - take your pick. It’s a glossary of buzzwords wrapped in a hype cycle.

But honestly? You don’t need to speak acronym to get started. This isn’t about mastering the jargon—it’s about getting stuck in. Most of the magic comes from clear thinking, curiosity, and the nerve to try something that might not work (yet).

Here’s what I know: the barrier to entry is collapsing, the possibilities are exploding, and the only way to learn is to do.

This isn’t a tech wave. It’s a commercial one. And it’s moving fast

Faster Than Fast
The tools you’re using today? They’re the slowest they’ll ever be.

AI isn’t just evolving - it’s sprinting. The rules are changing in real time.

And this moment? It’s not just for engineers. It’s for operators, GTM leaders, builders, anyone who knows how to turn insight into impact.

At speed.

So if you're thinking about jumping in, stop overthinking - you need to jump!

Because what we’re building now?
It’s only the warm-up act……...

Oh and if you have a killer prompt? Share it. This is about making the collective pie bigger….

Read More