Whatever it is, the way you tell your story, who you tell it to, and when, can make all the difference……
Make your story stand out……..
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GTM Strategy & Positioning
Clarifying your market, value promise & target customers so growth is intentional.
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Customer Value Proposition Design
Crafting narratives and messaging that reflect who you are and why you matter.
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Commercial & Revenue Ops
Aligning process, data & systems to unlock smoother, sustainable growth.
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Team Leadership & Culture
Organizational design and talent frameworks for high-growth environments
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Sales Process Optimization
Designing repeatable, scalable motions that align with long-term growth goals
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Go-to-Market Execution Support
Turning strategy into action: integrating marketing, sales & customer impact.
About
Every business hits a crossroads. Growth slows, messages blur, teams lose traction. We help you reset, refocus, and scale with clarity.
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Barry is a commercial leader with two decades of experience driving growth across SaaS, FinTech, and beyond - from fast-moving start-ups to large FTSE-listed companies.He specialises in turning fragmented go-to-market functions into scalable revenue engines - aligning strategy, operations, and teams to deliver results that last.
Across roles as CSO, MD, and fractional CRO, Barry has led transformations that reversed decline, scaled cloud adoption, and energised teams to perform. Pragmatic and people-focused, he thrives on fixing complex problems, building cultures of accountability, and creating clarity from chaos.
Contact
cmcbarrymurphy@gmail.com
+353 (0)86 021 4532
Malahide, Dublin
Ireland